People living in Slumdog Millionaire setting will receive free eye care services

slumdog-millionaireSeeing is Believing. The global initiative to tackle avoidable blindness. This programme was launched yesterday  to offer free eye care services to millions of Mumbai's citizens in underserved areas of the city, such as Dharavi - the setting of the award winning film, Slumdog Millionaire.

Seeing is Believing is a partnership between Standard Chartered Bank and the International Agency for Prevention of Blindness (IAPB). Standard Chartered Bank, has announced that it will be committing $1 million to the Mumbai Eye Care Campaign.

It will be implemented by Sightsavers International with its partners and will focus on bringing eye care to some of the most vulnerable groups, such as women and children. The project will also target people with a low socio-economic status such as rickshaw and taxi drivers, construction workers and domestic helpers.

The Campaign will tackle the growing problem of refractive error (long or short sightedness) - the second leading cause of blindness in India. Approximately 1.4 million people in India are effectively blind for the want of a pair of glasses, even though they are relatively cheap and easy to provide.

The global success of Slumdog Millionaire has brought the reality of daily life in the urban areas such as Dharavi to the world's attention. The Mumbai Eye Care Campaign will bring fast and long-lasting benefits and services to as many as one million of Mumbai's less well off individuals.

Source:Medical News Today

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