STAAR Surgical Company today announced that Visian ICL(TM) (Implantable Collamer Lens) has doubled its sale in the US market this year. It has already exceeded the total sales for both the first quarter of 2008 and the second quarter of 2007. It can be added that the STAAR Surgical Company is the a leading developer, manufacturer and marketer of minimally invasive ophthalmic products. The company has announced the launch of its first viral marketing initiative, a national consumer video competition, BEYOND LASIK - the Visian ICL(TM). It will begin with local contests driven by leading Visian ICL surgeons in the U.S.
Barry G. Caldwell, President and CEO of the company said that the Visian ICL is viewed as an alternative to the traditional Lasik surgery. It can be added that Visian ICL patients reported over a 99% satisfaction rate during the five-year follow up of participants in the original FDA clinical study.
It can be added that the Visian ICL Growth Program was developed in April in collaboration with Dr. Brian Boxer Wachler to train on the elements required to build a successful Visian ICL practice. Dr. Boxer Wachler has developed a thriving Visian ICL practice and was recently featured on the NBC News Today show performing bilateral implants of the Visian ICL in his office suite.
BEYOND LASIK - the Visian ICL(TM) is an important part of the marketing campaign. Here the Visian ICL patients will be invited to submit a one-minute video on why they opted for Visian versus other options. It is a contest, where the winner will be awarded a no-charge procedure.
Source: THE EARTH TIMES