Disposable Contact Lens (For Rs. 90) Enters India

Five pairs of disposable contact lens for just Rs 450, it's just Rs 90 for that special day.

It's a misconception that contact lens are more expensive than spectacles. a good pair of spectacles frames costs at least Rs 1,500 - and this doesn't even include the cost of lens fittings, says Indian Contact Lens Association President, Jyoti Dave

Welcome to the shampoo sachetisation of the Indian contact lens market. In February 2006, healthcare major Johnson & Johnson Vision Care launched its 1-day Acuvue, which hopes to recreate the consumption boom in this market, much as the easily available and affordable sachets helped make consumer goods in India truly fast moving.

But before JJVC can do that, it needs to contend with serious competition from Bausch & Lomb and Advanced Medical Optics.

Most customers still aren't convinced, though. After all, a year's stock of disposable and semi-soft lens costs between Rs 900 and Rs 8,000. Their main competition in India is from spectacles, admits Ferdinand Sarfati, general manager, Asean and India, JJVC.

Link [inhome.rediff.com/money/2006/may/02spec1.htm]

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