Disposable Contact Lens (For Rs. 90) Enters India用完即棄的接觸透鏡(盧比。 90 )進入印度

Five pairs of disposable contact lens for just Rs 450, it's just Rs 90 for that special day.五對用完即棄的隱形眼鏡,僅450盧比,這只是90盧比為特殊的日子。

It's a misconception that contact lens are more expensive than spectacles.這是一個誤解,以為接觸透鏡是較昂貴,比眼鏡。 a good pair of spectacles frames costs at least Rs 1,500 - and this doesn't even include the cost of lens fittings, says Indian Contact Lens Association President, Jyoti Dave一個良好的對眼鏡框的成本至少1500盧比-這甚至不包括的費用鏡頭配件,說印度接觸透鏡協會會長, j yoti戴夫

Welcome to the shampoo sachetisation of the Indian contact lens market.歡迎您到洗髮水sachetisation的印度隱形眼鏡市場。 In February 2006, healthcare major Johnson & Johnson Vision Care launched its 1-day Acuvue, which hopes to recreate the consumption boom in this market, much as the easily available and affordable sachets helped make consumer goods in India truly fast moving.在2006年2月,衛生保健的主要強生公司視力保健推出了1天acuvue ,希望再現消費熱潮在這個市場,更由於很容易買到價格相宜的sachets幫助,使消費品在印度真正的快速移動。

But before JJVC can do that, it needs to contend with serious competition from Bausch & Lomb and Advanced Medical Optics.但前jjvc可以做到這一點,它需要與嚴重的競爭,博士倫和先進的醫療光學。

Most customers still aren't convinced, though.大部分顧客仍然不相信,雖然。 After all, a year's stock of disposable and semi-soft lens costs between Rs 900 and Rs 8,000.畢竟,今年的股市用完即棄的和半軟鏡頭的成本之間的RS 900和RS 8000 。 Their main competition in India is from spectacles, admits Ferdinand Sarfati, general manager, Asean and India, JJVC.他們的主要競爭在印度是從眼鏡,承認費迪南德sarfati ,總經理,東盟成員國和印度, jjvc 。

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